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Dr. Rebecca Franey, OD

At Advanced Family EyeCare, our staff is friendly and professional. Our commitment is to provide exceptional customer service to all of our patients. We take pride in our personalized care and strive to spend the necessary time with each patient to ensure a comfortable experience.

Dr. Franey and her staff are passionate about providing high-quality care to our family of patients. We focus on providing comprehensive eye exams, a large selection of fashionable eyewear, all contact lens types and the best possible eye health & vision care. Come in today to meet our staff and make an appointment.

Rebecca Franey, Optometrist

The owner of Advanced Family EyeCare, Dr. Franey completed her undergraduate studies at Black Hills State University and Augustana College. She received her Bachelor of Arts in biology from Augustana and went on to graduate Cum Laude with her Doctor of Optometry from the Southern California College of Optometry. 


  Prior to Purchasing Advanced Family EyeCare in September of 2018, Dr. Franey has been serving Sioux Falls and surrounding communities in private practice for over 10 years including Complete EyeCare, adjacent to Costco, which she opened in October of 2013. Dr. Franey has a strong background and focus on ocular disease management from glaucoma, macular degeneration, diabetic retinopathy, keratoconus, specialty contact lens fits, cataract and laser vision co-management as well as a treatment and care for numerous other eye health conditions.  

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Hours of Operation

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8:30 am-6:00 pm


8:30 am-5:30 pm


8:30 am-5:30 pm


8:30 am-6:00 pm


8:30 am-5:00 pm